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Clay vs Apollo.io pricing (Oct 2026)
Clay starts at $185/mo (Launch), Apollo.io starts at $65/mo (Basic).
Last updated Oct 16, 2026
Price
Cheapest: $185/mo — Launch
- Free: Free only
- Launch: $185/mo
- Growth: $495/mo
Cheapest: $65/mo — Basic
- Free: Free only
- Basic: $65/mo
- Professional: $99/mo
- Organization: $149/mo
- Custom: Unverified
Annual price
- Free: Free only
- Launch: $167/mo
- Growth: $446/mo
- Free: $0/mo
- Basic: $49/mo
- Professional: $79/mo
- Organization: $119/mo
- Custom: Unverified
Included usage
- Free: Unverified
- Launch: 15,000 actions/mo
- Growth: 40,000 actions/mo
- Free: 75 credits/seat/mo
- Basic: 2,500 credits/seat/mo
- Professional: 4,000 credits/seat/mo
- Organization: 6,000 credits/seat/mo; min 3 seats
- Custom: Unverified
Overage
- Free: Free only
- Launch: Unverified
- Growth: Unverified
- Free: Free only
- Basic: Unverified
- Professional: Unverified
- Organization: Unverified
- Custom: Unverified
Free tier
Free plan
Free Starter plan
FAQ
Which is cheaper, Clay or Apollo.io?
Clay starts at $185/mo (Launch); Apollo.io starts at $65/mo (Basic). Apollo.io has the cheaper starting paid plan.
Do Clay and Apollo.io have free plans?
Clay: yes. Apollo.io: yes.