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Apollo.io vs Instantly pricing (Oct 2026)
Apollo.io starts at $65/mo (Basic), Instantly starts at $47/mo (Outreach Growth).
Last updated Oct 16, 2026
Price
Cheapest: $65/mo — Basic
- Free: Free only
- Basic: $65/mo
- Professional: $99/mo
- Organization: $149/mo
- Custom: Unverified
Cheapest: $47/mo — Outreach Growth
- Starter bundle: $94/mo
- Scale bundle: $194/mo
- Agency bundle: $555/mo
- Outreach Growth: $47/mo
Annual price
- Free: $0/mo
- Basic: $49/mo
- Professional: $79/mo
- Organization: $119/mo
- Custom: Unverified
- Starter bundle: $85/mo
- Scale bundle: $175/mo
- Agency bundle: Unverified
- Outreach Growth: Unverified
Included usage
- Free: 75 credits/seat/mo
- Basic: 2,500 credits/seat/mo
- Professional: 4,000 credits/seat/mo
- Organization: 6,000 credits/seat/mo; min 3 seats
- Custom: Unverified
- Starter bundle: 5,000 emails/mo
- Scale bundle: 100,000 emails/mo
- Agency bundle: Unverified
- Outreach Growth: Unverified
Overage
- Free: Free only
- Basic: Unverified
- Professional: Unverified
- Organization: Unverified
- Custom: Unverified
- Starter bundle: Unverified
- Scale bundle: Unverified
- Agency bundle: Unverified
- Outreach Growth: Unverified
Free tier
Free Starter plan
Unverified
FAQ
Which is cheaper, Apollo.io or Instantly?
Apollo.io starts at $65/mo (Basic); Instantly starts at $47/mo (Outreach Growth). Instantly has the cheaper starting paid plan.
Do Apollo.io and Instantly have free plans?
Apollo.io: yes. Instantly: no free plan listed.