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Instantly vs Apollo.io pricing (Oct 2026)

Instantly starts at $47/mo (Outreach Growth), Apollo.io starts at $65/mo (Basic).

Last updated Oct 16, 2026

Instantly

$47/mo — Outreach Growth

Apollo.io

$65/mo — Basic

Price

Cheapest: $47/mo — Outreach Growth
  • Starter bundle: $94/mo
  • Scale bundle: $194/mo
  • Agency bundle: $555/mo
  • Outreach Growth: $47/mo
Cheapest: $65/mo — Basic
  • Free: Free only
  • Basic: $65/mo
  • Professional: $99/mo
  • Organization: $149/mo
  • Custom: Unverified

Annual price

  • Starter bundle: $85/mo
  • Scale bundle: $175/mo
  • Agency bundle: Unverified
  • Outreach Growth: Unverified
  • Free: $0/mo
  • Basic: $49/mo
  • Professional: $79/mo
  • Organization: $119/mo
  • Custom: Unverified

Included usage

  • Starter bundle: 5,000 emails/mo
  • Scale bundle: 100,000 emails/mo
  • Agency bundle: Unverified
  • Outreach Growth: Unverified
  • Free: 75 credits/seat/mo
  • Basic: 2,500 credits/seat/mo
  • Professional: 4,000 credits/seat/mo
  • Organization: 6,000 credits/seat/mo; min 3 seats
  • Custom: Unverified

Overage

  • Starter bundle: Unverified
  • Scale bundle: Unverified
  • Agency bundle: Unverified
  • Outreach Growth: Unverified
  • Free: Free only
  • Basic: Unverified
  • Professional: Unverified
  • Organization: Unverified
  • Custom: Unverified

Free tier

Unverified
Free Starter plan

FAQ

Which is cheaper, Instantly or Apollo.io?

Instantly starts at $47/mo (Outreach Growth); Apollo.io starts at $65/mo (Basic). Instantly has the cheaper starting paid plan.

Do Instantly and Apollo.io have free plans?

Instantly: no free plan listed. Apollo.io: yes.

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